James X Kevins' music video for "Falling" premiered on Youtube on October 26 of this year. Artist James Lee has dabbled in a variety of genres such as metal, indie rock, and K-pop, and now continues to create music for a global audience. Kevin, on the other hand, used to be part of a K-pop group called U-KISS. He currently works in the South Korean and American music industries while testing the waters in the world of J-pop.
Courtesy of James Lee
This duo met for the first time in Seoul when James was a member of Royal Pirates and Kevin formed part of U-KISS. They came together to work on their collab track titled "Falling," which was written in both English and Korean. While Kevin was in Tokyo, James sent over the the track all the way from Los Angeles. This allowed Kevin to write lyrics over what would later become "Falling." When both their schedules cleared, the boys finally met up in Seoul to record and master their song.
Courtesy of Kevin Woo
As for the music video, it is definitely not what you'd expect. The video begins with James giving a speech at a wedding ceremony, when things take a sudden turn. Now we definitely don't want to give too much away, but we'll give you a few reasons as to why you should watch it. The video features cameos by well-known Youtubers such as Mike Bow and Linda Dong. You can also find Art Cruz, Lamb of God's drummer, who played for a band alongside James back in the day. The music video can be viewed below. We hope you enjoy!
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